Video Security Seal

...now browsing by tag

 
 

PCI Compliance – The Difference Between Vulnerability Scanning and Penetration Tests

Monday, December 28th, 2009

I have found that there are several website owners and hosting companies that are either misinformed or a little confused about the differences between a vulnerability scan and a penetration test.

There are, nonetheless, a major difference between the two. To quote from the book Achieving PCI Compliance page 245,

“A vulnerability scan is a simple test that looks for and reports on any vulnerabilities found within your network infrastructure. That is the extent of a vulnerability scan: Identification and reporting. [The PCI Compliant Security Scan reports describe any vulnerabilities a website might have, and also delineates the solution]

A penetration test is often times conducted after the vulnerability scan. A penetration test attempts to exploit one or more of the vulnerabilities identified during the vulnerability scan. A penetration test attempts to verify if an identified vulnerability is actually susceptible to being exploited.”

Vulnerability scanning must be run against the internal and external networks on a quarterly basis, and after any significant changes in the network like installations, changes in network topology, firewall rule modifications, product upgrades, etc. If you run the vulnerability scan and there are no security issues, a penetration test is not necessary.

Trust Guard, the leader in website security, uses a PCI compliant Approved Scanning Vendor (ASV) and offers vulnerability scanning on a quarterly and daily basis. They also provide the PCI compliant scan reports and security verification seals to show online visitors that the website has been scanned. When online consumers see that our sites are safe from hackers, they feel confident and our conversion rates increase – sometimes significantly.

If you have any questions about Trust Guard’s Security scans and/or trust seals, please call toll free 877-848-2731 – Ask for Aaron.

Secure Your Site & Increase Sales With Trust Seals

Monday, December 28th, 2009

There are many trust seals on the market today. That’s because online consumers have never been so cautious about shopping online as they are now.

It makes sense to display Security Verification Seals, Privacy Verification Seals, and Business Verification Seals – because shoppers are concerned about all three areas of website identity. One company, Trust Guard, provides all three seals – plus an industry exclusive Video Security Seal.

It makes sense for us as website owners to remove all the fear, doubt, and suspicion that accompanies making a buying decision online. When there is no hesitation to do what we want our online visitors to do, our conversion rates will increase.

Online consumers worry about the security of our websites.  They ask: Is this website safe? Will I get a virus? Do they scan daily for vulnerabilities so that hackers won’t get in and steal my personal information?

They worry about the privacy of the our websites.  They ask: If I give them my email address, will I wake up tomorrow with 50 emails from companies I’ve never heard of?

They worry about our integrity as business owners. They ask: Is this a trustworthy business? If there is an issue with my purchase, will I be able to contact someone?

There are several ways that trust seals give consumers the peace of mind they need to trust us as website owners. They can see on the seals the date of the last time that our websites were verified.  Also included on the trust seals are the names of our websites – customized exclusively for each particular company.

They can click on the seals and view the certificates that the trust seal company provides that show when our websites have been verified. The certificates will also show that the websites have passed the daily vulnerability scans – which everyone knows is the first line of defense in keeping our websites safe from hackers and outside attacks.

Online consumers can also view our phone, email, and physical address on the certificates, so that they know that they will be able to get a hold of us should the need arise. The trust seal company also provides their information, so that if for some reason we as website owners do not resolve a disagreement with a customer in a timely fashion, they can help.

It’s really pretty simple. When we as website owners increase the amount of traffic that trusts us, more people will do what we want them to do. One of the most productive ways to achieve high levels of trust with online consumers is to display Trust Guard trust seals on our websites.

How Trust Marks Work

Thursday, December 3rd, 2009

With all of the hacking that is going on daily, more and more informed online shoppers are looking for dependable Trust Seals, or Trust Marks to verify that the site is legitimate, that their privacy policy is compliant with local and national regulations, and that their site is safe from hackers and outside attacks.

Trust marks or trust seals are small images placed in strategic places on websites. Depending upon which trust seals you are using depends on where website owners/designers should place the trust mark.

Reputation, or Business Identity Seals improve online consumer confidence best when displayed on the home page and the About Us page.

Privacy Verification Marks work best on the home page in the footer and in the Contact Us page or next to a request for an email address or phone number.

Security, or Vulnerability Scanning Seals improve the chances of turning more visitors into customers on the home page, top fold, in each pages header or footer, and on the checkout page to significantly reduce shopping-cart abandonment.

When choosing a security scanning seal, check for how many vulnerabilities are scanned daily. Trust Guard, for example, scans for over 30,000 vulnerabilities.  These seals or marks tell online consumers with click-able certificates that the site has been verified by a third party and  reassures them that the business is trustworthy and that the website itself is safe.

Below is an example of the power of using all three seals to form a package of trust and confidence in website visitors that has been proven to get more people to buy more product more often:

Triangle-of-Trust

How To Build Trust with Clients, Vendors and Potential Clients

Saturday, November 21st, 2009

Compliance with any requirements, even PCI Compliance, involves building a layer of loyalty and trust with associates.  I want to increase your confidence in what I offer, by telling you about Building Social Equity 2.0.  Included are 20 modules (not 2 or 3) that will take you step by step in your quest for online marketing domination. Garrett Pierson, author of What Success Takes, is the genius behind this system.

If you click on this SocialMarketingLive link, you can receive (free – with no further obligation) seven interviews from the top internet marketers worldwide who discuss Garrett’s new system and social marketing optimization in general.  Remember, PCI Compliance will keep you in business. But to succeed, you need to build social equity.  Building Social Equity 2.0 will help!

To read an entire article devoted to social media optimization, click here.

Building Social Equity is All About Building Relationships

Monday, November 16th, 2009

No one likes listening to a sales pitch.  But everyone wants to know what his or her friend does for a living.  Because of this simple truth, online social sites have gained enormous popularity and website owners are growing their businesses significantly without having to pitch their products.  I have shortened the article – but to read the whole thing, go to www.socialmarketinglive.com

First, maintain consistent, if not constant interaction with online associates.

Second, ask for help.

Third, tell them you appreciate them.

Fourth, give freely.

Fifth, get to know the competition.

So why is the PCI Compliance Guy talking about building social equity on a site that focuses on website compliance and PCI Security Scanning?  Easy.  If your site is not secure (SSL, vulnerability scanning, etc) there is no way you will be able to create mutually beneficial relationships online.

Social media marketing is all about trusting the person you are interested in working with. I hear about improving business relationships, like with Garrett Pierson’s new program Building Social Equity 2.0, and all I can think of is the word trust.

Is the site of the website owner that wants to work with me safe? It’s easy to tell if he displays a trust seal like Trust Guard? Can i locate him after the agreement has been made? If you want to build your social equity online, people need to trust you. I suggest getting Trust Guard seals displayed on your site so that they immediately trust you the moment the log onto your site.

Grow Your Business!

Monday, September 7th, 2009

Here’s a question that should be a no-brainer for you - Are your website visitors more likely to purchase your product or service if they notice that your site has been security scanned and business verified by a third party?

WHAT MARKETING EFFORT CAN GUARANTEE YOU MORE SALES?

Trust Guard Security Scanned Seals increase business an average of 16% – and as a bonus they keep your website safe from outside attacks and Hackers!  Trust Guard’s products are guaranteed to grow your business or they will Double Your Money Back!

Want more information? Go to www.go.Trust-Guard.com to find out how you can grow your business by letting your visitors know that your site is safe and that you run a legitimate business.