Trust Seals

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How Trust Marks Work

Thursday, December 3rd, 2009

With all of the hacking that is going on daily, more and more informed online shoppers are looking for dependable Trust Seals, or Trust Marks to verify that the site is legitimate, that their privacy policy is compliant with local and national regulations, and that their site is safe from hackers and outside attacks.

Trust marks or trust seals are small images placed in strategic places on websites. Depending upon which trust seals you are using depends on where website owners/designers should place the trust mark.

Reputation, or Business Identity Seals improve online consumer confidence best when displayed on the home page and the About Us page.

Privacy Verification Marks work best on the home page in the footer and in the Contact Us page or next to a request for an email address or phone number.

Security, or Vulnerability Scanning Seals improve the chances of turning more visitors into customers on the home page, top fold, in each pages header or footer, and on the checkout page to significantly reduce shopping-cart abandonment.

When choosing a security scanning seal, check for how many vulnerabilities are scanned daily. Trust Guard, for example, scans for over 30,000 vulnerabilities.  These seals or marks tell online consumers with click-able certificates that the site has been verified by a third party and  reassures them that the business is trustworthy and that the website itself is safe.

Below is an example of the power of using all three seals to form a package of trust and confidence in website visitors that has been proven to get more people to buy more product more often:

Triangle-of-Trust

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How To Build Trust with Clients, Vendors and Potential Clients

Saturday, November 21st, 2009

Compliance with any requirements, even PCI Compliance, involves building a layer of loyalty and trust with associates.  I want to increase your confidence in what I offer, by telling you about Building Social Equity 2.0.  Included are 20 modules (not 2 or 3) that will take you step by step in your quest for online marketing domination. Garrett Pierson, author of What Success Takes, is the genius behind this system.

If you click on this SocialMarketingLive link, you can receive (free – with no further obligation) seven interviews from the top internet marketers worldwide who discuss Garrett’s new system and social marketing optimization in general.  Remember, PCI Compliance will keep you in business. But to succeed, you need to build social equity.  Building Social Equity 2.0 will help!

To read an entire article devoted to social media optimization, click here.

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Building Social Equity is All About Building Relationships

Monday, November 16th, 2009

No one likes listening to a sales pitch.  But everyone wants to know what his or her friend does for a living.  Because of this simple truth, online social sites have gained enormous popularity and website owners are growing their businesses significantly without having to pitch their products.  I have shortened the article – but to read the whole thing, go to www.socialmarketinglive.com

First, maintain consistent, if not constant interaction with online associates.

Second, ask for help.

Third, tell them you appreciate them.

Fourth, give freely.

Fifth, get to know the competition.

So why is the PCI Compliance Guy talking about building social equity on a site that focuses on website compliance and PCI Security Scanning?  Easy.  If your site is not secure (SSL, vulnerability scanning, etc) there is no way you will be able to create mutually beneficial relationships online.

Social media marketing is all about trusting the person you are interested in working with. I hear about improving business relationships, like with Garrett Pierson’s new program Building Social Equity 2.0, and all I can think of is the word trust.

Is the site of the website owner that wants to work with me safe? It’s easy to tell if he displays a trust seal like Trust Guard? Can i locate him after the agreement has been made? If you want to build your social equity online, people need to trust you. I suggest getting Trust Guard seals displayed on your site so that they immediately trust you the moment the log onto your site.

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Security, Privacy, & Business Identity are Huge Concerns

Tuesday, September 29th, 2009

Build Trust – Increase Conversions

To increase conversions and get more sales, you want to establish the highest level of trust that you can. Trust Guard does this by addressing the three major concerns your visitors have:

icon-lockSECURITY – Is your customers information safe? Do you use SSL to protect private information as it’s transferred from user to server? Do you have PCI Scanning to protect your website from hackers and vulnerabilities?

icon-shieldPRIVACY – Do you protect your customers’ privacy? Do you respect their information and will you keep it confidential? Is your Privacy Policy accurate and up to date?

icon-globeIDENTITY – Who is behind your website? Is your company’s address, phone number, and email displayed on your website? Has this information been verified by a 3rd party?

If these concerns are resolved professionally and effectively, your site and data will be protected, you will build trust with your customers and add credibility to your website. Most importantly, it will increase your website’s conversions and sales! The most effective and easiest way to do this is by adding Trust Guard seals to your site.

Your customers will instantly know that your website has been evaluated, verified, and/or scanned by a reliable 3rd party when you add our seals to your website, and they will buy from you with confidence!

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Grow Your Business!

Monday, September 7th, 2009

Here’s a question that should be a no-brainer for you - Are your website visitors more likely to purchase your product or service if they notice that your site has been security scanned and business verified by a third party?

WHAT MARKETING EFFORT CAN GUARANTEE YOU MORE SALES?

Trust Guard Security Scanned Seals increase business an average of 16% – and as a bonus they keep your website safe from outside attacks and Hackers!  Trust Guard’s products are guaranteed to grow your business or they will Double Your Money Back!

Want more information? Go to www.go.Trust-Guard.com to find out how you can grow your business by letting your visitors know that your site is safe and that you run a legitimate business.

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