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It Is Cheaper To Be PCI Compliant Than To Not Be PCI Compliant

Monday, January 18th, 2010

According to a study conducted by Solidcore Systems, Emagined Security, and Fartrex, the lack of being PCI Compliant could potentially exceed the cost of PCI Compliance by 20 times!

In James Barrow’s book on achieving PCI Compliance, he states that the research study showed that “not becoming compliant with the standard (Data Security Standard – or DSS) could lead to additional costs posed by a data breach.”

For one, the SSC (Security Standards Counsel) can elevate your business to Level 1 status following a breach or compromise. That means that you’ll have to do everything a Level 1 has to do despite the lower level of transactions that you process. Of course, the biggest expense with this option is the previously unnecessary need to hire a Qualified Security Assessor or or pay someone inside your organization to conduct an Internal Audit if it is signed by an officer of the company.

Also, Barrow continues, “a breach may require further expenditures related to customer notifications and providing credit monitoring services.  Finally, there are the expenses that may result from litigation, as well as the unknown variable of the cost to the company in loss of customer confidence.”

So, you decide, you can scan your site daily for vulnerabilities against hackers and increase customer confidence by displaying Trust Guard seals.  Or you can leave your site open to hackers and outside attacks and potentially face the swollen and costly revised requirements of the Payment Card Industry.

To put it in monetary terms, you can pay Trust Guard $497 a year for daily vulnerability scanning and PCI Compliant Reports, or pay almost $10,000 a year to repair the damage. Included in the yearly price of $497 a year (or $47 a month) comes a Security Scanned trust seal to display on your website that is GUARANTEED to grow your business significantly.

With that knowledge, getting a daily PCI Compliant Vulnerability Scan and industry exclusive Video Security Seal from Trust Guard to show online consumers that your site is safe, and that you are a legitimate company that will protect their privacy, is one of the best return on investments out there!  Visit www.Go.Trust-Guard.com today!

Video Seal

Secure Your Site & Increase Sales With Trust Seals

Monday, December 28th, 2009

There are many trust seals on the market today. That’s because online consumers have never been so cautious about shopping online as they are now.

It makes sense to display Security Verification Seals, Privacy Verification Seals, and Business Verification Seals – because shoppers are concerned about all three areas of website identity. One company, Trust Guard, provides all three seals – plus an industry exclusive Video Security Seal.

It makes sense for us as website owners to remove all the fear, doubt, and suspicion that accompanies making a buying decision online. When there is no hesitation to do what we want our online visitors to do, our conversion rates will increase.

Online consumers worry about the security of our websites.  They ask: Is this website safe? Will I get a virus? Do they scan daily for vulnerabilities so that hackers won’t get in and steal my personal information?

They worry about the privacy of the our websites.  They ask: If I give them my email address, will I wake up tomorrow with 50 emails from companies I’ve never heard of?

They worry about our integrity as business owners. They ask: Is this a trustworthy business? If there is an issue with my purchase, will I be able to contact someone?

There are several ways that trust seals give consumers the peace of mind they need to trust us as website owners. They can see on the seals the date of the last time that our websites were verified.  Also included on the trust seals are the names of our websites – customized exclusively for each particular company.

They can click on the seals and view the certificates that the trust seal company provides that show when our websites have been verified. The certificates will also show that the websites have passed the daily vulnerability scans – which everyone knows is the first line of defense in keeping our websites safe from hackers and outside attacks.

Online consumers can also view our phone, email, and physical address on the certificates, so that they know that they will be able to get a hold of us should the need arise. The trust seal company also provides their information, so that if for some reason we as website owners do not resolve a disagreement with a customer in a timely fashion, they can help.

It’s really pretty simple. When we as website owners increase the amount of traffic that trusts us, more people will do what we want them to do. One of the most productive ways to achieve high levels of trust with online consumers is to display Trust Guard trust seals on our websites.

How To Build Trust with Clients, Vendors and Potential Clients

Saturday, November 21st, 2009

Compliance with any requirements, even PCI Compliance, involves building a layer of loyalty and trust with associates.  I want to increase your confidence in what I offer, by telling you about Building Social Equity 2.0.  Included are 20 modules (not 2 or 3) that will take you step by step in your quest for online marketing domination. Garrett Pierson, author of What Success Takes, is the genius behind this system.

If you click on this SocialMarketingLive link, you can receive (free – with no further obligation) seven interviews from the top internet marketers worldwide who discuss Garrett’s new system and social marketing optimization in general.  Remember, PCI Compliance will keep you in business. But to succeed, you need to build social equity.  Building Social Equity 2.0 will help!

To read an entire article devoted to social media optimization, click here.

Building Social Equity is All About Building Relationships

Monday, November 16th, 2009

No one likes listening to a sales pitch.  But everyone wants to know what his or her friend does for a living.  Because of this simple truth, online social sites have gained enormous popularity and website owners are growing their businesses significantly without having to pitch their products.  I have shortened the article – but to read the whole thing, go to www.socialmarketinglive.com

First, maintain consistent, if not constant interaction with online associates.

Second, ask for help.

Third, tell them you appreciate them.

Fourth, give freely.

Fifth, get to know the competition.

So why is the PCI Compliance Guy talking about building social equity on a site that focuses on website compliance and PCI Security Scanning?  Easy.  If your site is not secure (SSL, vulnerability scanning, etc) there is no way you will be able to create mutually beneficial relationships online.

Social media marketing is all about trusting the person you are interested in working with. I hear about improving business relationships, like with Garrett Pierson’s new program Building Social Equity 2.0, and all I can think of is the word trust.

Is the site of the website owner that wants to work with me safe? It’s easy to tell if he displays a trust seal like Trust Guard? Can i locate him after the agreement has been made? If you want to build your social equity online, people need to trust you. I suggest getting Trust Guard seals displayed on your site so that they immediately trust you the moment the log onto your site.

Building Social Equity!

Thursday, November 12th, 2009

I know we talk a lot about website security and PCI compliance, but the truth of the matter is, if website owners fail to build meaningful social equity with partners, customers, vendors, and affiliates, having a secure website that is PCI compliant won’t mean much.  To grow your business into one that everyone is talking about, and one that will get you noticed not just by Google, but by actual human beings, visit to www.go.buildingsocialequity.com.  Garrett Pierson, the genius behind Building Social Equity 2.o works right in the next room from me and let me just say that he knows what he is talking about! He wrote “What Success Takes” and he will show you what it takes to be successful.  Just visit the site and see your online relationships and your online business both blossom!

Grow Your Business!

Monday, September 7th, 2009

Here’s a question that should be a no-brainer for you - Are your website visitors more likely to purchase your product or service if they notice that your site has been security scanned and business verified by a third party?

WHAT MARKETING EFFORT CAN GUARANTEE YOU MORE SALES?

Trust Guard Security Scanned Seals increase business an average of 16% – and as a bonus they keep your website safe from outside attacks and Hackers!  Trust Guard’s products are guaranteed to grow your business or they will Double Your Money Back!

Want more information? Go to www.go.Trust-Guard.com to find out how you can grow your business by letting your visitors know that your site is safe and that you run a legitimate business.